Glossary
The LGBTQIA+Authority Dictionary.
Over 100 key terms, strategically prepared for brands and agencies. From A for Allyship to Z for Z generation segments.
By first letter
13 terms
More key terms
Terms from community, creative, strategy and media planning.
LGBTQIA+LSBTIQ+QueerSexual orientationDiversityInclusionEquityBelongingVisibilityRepresentationSafe spaceAllyshipEmpowermentDiscriminationMinority stressHeteronormativityCisnormativityRainbow washingTokenismAuthenticityInclusive marketingDiversity marketingPurpose marketingCommunity marketingGay (schwul)GayBisexualPansexualAsexualDemisexualTransNon-binaryGenderqueerIntersex (intergeschlechtlich)IntersexAgenderGenderfluidCisgenderTwo-SpiritQuestioningAromanticPolyamorousDrag communityBallroom communityBearsTwinksDaddiesLeather communityFetish communityChosen familyInclusive languageGender-sensitive languagePronounsNeopronounsForms of addressAudience communicationTone of voiceWordingFramingCode-switchingCommunity languageSubtextCultural sensitivityRespectful addressSelf-identificationExternal labellingReclaimingDiversity copywritingPrideCSDStonewallPride MonthPride seasonComing outOutingQueer nightlifeQueer eventsQueer travelQueer datingLGBTQIA+ RightsActivismCommunity spacesProtest cultureVisibility politicsRainbow flagProgress Pride flagTrans flagBisexual flagLesbian flagNonbinary flagSymbolismCommunity codesSubculturesHouse cultureDrag cultureAudience segmentationAudience strategyPositioningBrand fitBrand valuesValues communicationBrand purposeNiche marketingCultural relevanceAudience insightConsumer insightNeeds analysisPersonaMicro personaPurchase motivesTouchpointsCustomer journeyAwarenessConsiderationConversionLoyaltyAdvocacyRetentionCommunity buildingBrand loyaltyCampaignCampaign goalCommunication goalBrand awarenessReachEngagementPerformanceConversion KampagneLead generationLaunch campaignSeasonal campaignAlways onFlightingMedia planningCreative strategyAudience fitEnvironment selectionPremium environmentBrand safetyBrand suitabilityContent environmentActivationCross-media campaignVisual identityImageryCastingDiverse castingAuthentic portrayalAvoiding stereotypesStorytellingNarrativeHero visualCreative conceptArt directionMoodboardClaimCTAHeadlineCopyAd visualSocial creativeUGCCreator contentAccessibilitySubtitlesAccessible designColour worldsSymbolic languageSocial media marketingInstagram marketingTikTok marketingYouTube marketingMeta AdsDisplay advertisingVideo advertisingCTVDOOHNative advertisingInfluencer marketingCreator marketingNewsletter marketingContent marketingSEOSEAAffiliate marketingProgrammatic advertisingAudio advertisingSponsorshipEvent marketingExperiential marketing
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